Traditional printed advertising
Monday, 21st September 2015

Why Traditional Printed Advertising Really Works

With a lot of focus placed on on-line marketing strategies, make sure you don’t overlook traditional printed retail marketing options this Christmas. There are so many ways to help your shop stand out on the high street and to wow customers with your festive in-store marketing too.

Let’s start from the outside and work in…

With so many strong brands and familiar high street names to compete with, you need to ensure that your shop exterior makes people want to enter your store. Entice and welcome your customers with professional shop signage, striking window graphics and window displays that can’t be missed. Be bold, be brave and make sure that your marketing can compete with the big boys.

When customers enter your store, ensure they see well-presented products, using suitable floor standing display units (FSDU’s), point of sale (POS) and point of purchase (POP) displays. Draw their attention to your special offers using hanging signage and floor graphics. Use clear signage to direct them around you store, making their shopping experience straightforward and enjoyable.

Did you know that approximately 70% of shoppers make their purchase decisions once they are in your store? This statistic alone backs-up the argument for investing in quality in-store advertising. Don’t miss out on the Christmas boom this December.

Boost your sales figures, especially around the Christmas period, with cleverly designed and position display boxes and dump bins filled with special offer products that people won’t be able to resist. Stocking fillers and inexpensive items are a great way to encourage your customers to spend a few more pounds before they checkout.

Whilst traditional retail marketing methods are still worth their weight in gold, you can integrate your efforts with your on-line offering too. Consider QR code posters, e-mail special offers, benefits to those who download your app and more…

Greenfield Printing can provide anything and everything you need to market your business effectively this Christmas and all year round. Contact us today to find out more about our extensive range of print, signage and packaging products.

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