Tuesday, 15th November 2022

Digital Displays for Fireworks

A Dazzling Display

Trafalgar Fireworks came to us needing a POS display for their indoor fireworks. Naturally, the display needed to be impactful to entice customers to purchase their products. In many cases, a well-designed traditional CDU (Counter Display Unit)  can be the difference between a purchase and a customer walking past. For Trafalgar, we wanted to do something that would attract customers by showing their product in action. We utilised technology by incorporating a display screen to the CDU which played a video of the fireworks being used. 

By integrating technology into POS displays, businesses can seize the opportunity of having their customers in front of their product. Display screens can act like a sales representative, communicating directly to potential consumers and pitching the product to them.

Bang for Your Buck

We know that if a business has invested in a video for their product, they want to get it in front of as many potential customers as possible. At a time when marketing budgets need to stretch as far as possible, taking a leaf out of Trafalgar’s book and making digital marketing resources work as hard as possible for your brand is a very wise choice. Integrated marketing solutions like this are a cost-effective way to communicate with your customers and maximise your impact.

Astonishing Potential

Digital display screens were the ideal solution for Trafalgar, seeing their fireworks in action was a sure-fire way to entice their customers. However, there are countless ways that we can integrate technology into our traditional displays. Adding QR codes or NFC tags encourages engagement from consumers with smartphones. You could drive customers to your website, social media pages or take them to a unique interactive web experience.

Are you ready to light the fuse? Get in touch with us today to find out we can elevate your POS displays by integrating technology.

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